Psychology of Pricing

Try these tips next time you are reviewing your price list to make your packages look more affordable and appealing.

  • Make sure your pricing ends in 9’s rather than a 5 or a zero to make it look more affordable
    i.e. $599 vs. $600
  • Leave off the .00 off of your pricing
    i.e. $399 looks less expensive then $400.00
  • When emphasizing savings, use .00 afterwards
    i.e. Save $50.00 when you book before November