Marketing Excercise

Try this exercise to help identify your target clients and other businesses to network with. Also get a greater understanding on what your clients want and value.

Create an imaginary client. She is one of your favorites and always spends a decent amount on her portraits. Firstly give her a name and think about what she looks like. Answer the following questions:

  1. Where does she shop?
  2. What are her hobbies?
  3. What doctor/dentist does she see?
  4. Where does she volunteer at?
  5. What kind of photos does she value?
  6. What does her house look like?
  7. What would she carry around in her purse?
  8. What would she like to put on her desk?