Be Unique

When customers can’t see or understand the difference in your business from your competition, they shop by price alone. Believe me, you don’t want price shopping customers.

  • Identify at least 3 ways you are different from the competition in your area. Use that in your advertising content as well as your conversations on the phone.
  • Set yourself apart even more by offering unique products and services that your competition doesn’t.
  • Have 3 unique super products you offer, in addition to your regular price list, tailored to each of your product lines that you show your clients.