Creativity is what makes you unique, original and interesting. It’s the next step you take after being inspired. It’s the day dream of taking an ordinary idea, product or marketing piece and making it stand out from your competition. We see examples of it all around us. Just look at the clothes we buy, the computers we own, and the cars we drive.
Creativity through branding is especially apparent in Apple products. It wasn’t enough for Apple to have great computers. They also had to look beatuful and get people 100% bought into their philosophy. This concept has made their brand very unique. It even comes through in their commericals on TV.
Apple’s Commercials:
- Never mentions a price.
- Never offers special savings.
- Consitant advertising.
- Plays on emotional experience.
This needs to come across in your content too. People pay more for an experience. Look at Disney World, Las Vegas, fine dining and concerts. We could easily eat in and stay at home, but people like an experience. They’ll spend extra money on an experience because it’s memorable.
What experience can you provide that will create a buzz?
For example try offering a variety of gourmet coffees to enjoy. Or create a themed lounge corner in a corner of your studio to hang out. Bring in a chef to teach a cooking class in your home. It doesn’t have to be expensive or complicated, but it does have to be memorable and fun!
Ask yourself these 3 questions:
- Is my brand fresh and relevant?
- Do all my materials appeal to my target audience?
- Does my brand carry through in all of my materials including my facility?
If you’ve answered no to one or more of these questions, you may find that it’s time to rebrand your business. If that is the case, I invite you to download the free copy of “The Branding Difference”
Thats it for this month! Mark Weber
