Cindy Crofford Photography Houston photographer Cindy Crofford's clients know that her marketing tag line, "a passion for people . . . a passion for photography," truly sums up what her business is all about. That passion does not necessary extend to the detail work required to market and manage her business, but you would never know it. This enthusiastic MAP member is quick to give Marathon credit for helping her to create a meaningful and memorable brand: "Marathon is wonderful at helping me pull it all together!." |
Studio Identity Materials Once her children were grown and on their own, Houston photographer Cindy Crofford began to consider moving her ever-growing photography business out of the house, and in May, 2007, she relocated the studio to a commercial space. The move prompted her to begin rebranding the business. She did so by having Marathon create an elegant, yet contemporary marketing design style, which is expressed here in her business card, studio letterhead, client information folder, and packaging sticker. |
Shopping Bag and Bag Tag Cindy is always looking for ways to impress clients with her attention to detail, so she chose this attractive shopping bag from Marathon's Bellagrafica line of boutique studio products, embellishing it with a custom bag tag that ties the presentation to her marketing design style. Cindy reports that clients are thrilled to receive such a beautiful reusable shopping bag and are wowed by the fact that she personalizes it with an image from the portrait session. |
Internet Marketing Internet marketing is an important part of Cindy's business. Through her studio website and blog, she reaches out to clients and prospects with the same personal warmth that area residents have come to expect in their dealings with Cindy and her staff. |
Email Marketing Cindy believes that in today's competitive environment, it's important to "get into the head of consumers any way you can," and she uses Marathon's Email Marketing Service to send her clients an "Image of the Month" as a way to remind clients and prospects of the studio and to show them examples of recent work. She also uses email marketing to highlight upcoming promotions or special studio activities. |
Gift Card and Folder Designed primarily to hand out at charitable fundraisers, Cindy loves the fact that her elegant gift card and presentation folder can be used any time she wishes to reward a client or vendor of simply as a way to say an extra-special thank you. |
Class of 2010 Marketing Card Cindy's direct mail card, sent to members of the Class of 2010 in her market area, featured back copy with an engaging Twitter theme that helped to get the attention of social media-savvy seniors as well as connect them to her Twitter feeds. |
Senior Portrait Booklet Cindy was so pleased with the results of the 12-page senior portrait catalog Marathon designed for her senior campaigns, that she is planning to do a similar booklet to promote the family and children's portraiture segments of her business. "Even though they can see my work on the website," she says, "it's important for clients to have something they can hold in their hands that represents my photography. There's no better way to building an image of legitimacy!" |
Class of 2011 Marketing Card In her direct marketing to the Class of 2011, Cindy used two incentives to persuade students to have their portraits made by August 15: a complimentary music video of their images for their Facebook page and 25 complimentary photo graduation announcements. |