When customers can’t see or understand the difference in your business from your competition, they shop by price alone. Believe me, you don’t want price shopping customers.
- Identify at least 3 ways you are different from the competition in your area. Use that in your advertising content as well as your conversations on the phone.
- Set yourself apart even more by offering unique products and services that your competition doesn’t.
- Have 3 unique super products you offer, in addition to your regular price list, tailored to each of your product lines that you show your clients.